Market Study Demographics
Our demographics are provided primarily by Claritas, Incorporated, a national
leader in small area demographics. Other sources used for demographics
include the following:
- Building permit data from the US Census Bureau C-40 Construction Report
- Area employment data from each state's employment or labor agency and the
annual County Business Patterns report
- Personal Income by Industry from the United States Bureau of Economic
Analysis
- Retail data from Sales and Marketing Management magazine's
"Survey of Buying Power"
Each market study typically includes the following demographics:
- Population trends and projections
- Household trends and projections
- Distribution of households by age and income
- Household wealth
- Employment and unemployment trends
- General information, including schools, major employers, and media
- Existing housing characteristics, including occupancy rates
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