Meeting Facility Market Studies
Danter Company meeting facility market
studies identify the market for additional meeting/convention
space. For information about the different types of
meeting facilities available, see our meeting
facility primer. While the recommendations will vary
somewhat whether the meeting facility under consideration is an
exhibition hall, convention center, or conference center, the
components of study remain similar for all types of meeting
facilities. Following are the typical components of a
meeting facility study, which can be altered to meet your
particular objectives.
Conclusions and Recommendations
- Amount of supportable space at the subject site
- Competitive amenity package
- Recommended space allocation by use (exhibit, meeting,
breakout rooms)
- Expected fee structure
- Expected revenue and projected expenses
- Expected support by user type
- Marketing strategies, if appropriate
- In addition conference center studies will typically
include recommendations for associated
lodging development as well as an analysis of the
synergism of the guest and meeting rooms.
Supply/Demand Analysis
Supply is identified through a 100% field survey of area
meeting facility development (exhibition hall/convention
center/conference center) including the following
characteristics:
- Year opened
- Square footage and distribution by room type (auditorium,
exhibit hall, breakout rooms)
- Total visitors and/or events
- Usage by type of user (local, government, association,
etc.)
- Services offered
- Capacity by type of use (banquet, classroom, etc.)
- Food service rates and policies
- Marketing strategies
- Usage fees and rental rates
- Recreational amenities
- Audio-visual amenities
- Conference center development will also typically include
a thorough field survey of
lodging supply
Demand for meeting facility development is established
through
- Demographic profiling of the Competitive Market Area, with
particular emphasis on local and regional employers, groups,
and organizations
- Interviews with meeting planners
- Interviews with real estate professionals, particularly
those involved with travel/tourism
- Estimates of the non-commercial meeting market (weddings,
interest and service groups, church groups, etc.)
- Capture factors established through case studies
- Case studies may be conducted to identify market response
to similar projects and lessons learned
- Conference center development will also typically include
a thorough analysis of
lodging demand based on established industry capture factors
Danter Company Product Page
For more information on meeting facility studies, please call
us at (614) 221-909g
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