Market Study Demographics

Our demographics are provided primarily by ESRI, a national leader in small area demographics.  Other sources used for demographics include the following:

• Building permit data from the US Census Bureau C-40 Construction Report
• Area employment data from each state's employment or labor agency and the annual County Business Patterns report
• Personal Income by Industry from the United States Bureau of Economic Analysis

Each market study typically includes the following demographics:

• Population trends and projections 
• Household trends and projections 
• Distribution of households by age and income 
• Employment and unemployment trends 
• General information, including schools, major employers, and media 
• Existing housing characteristics, including occupancy rates