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Equestrian Center Development

Our equestrian center feasibility study will provide support levels, user profiles, optimum size/location, specialized attributes, fee structure, and potential gross revenues.

Conclusions/Recommendations

  • Establish the level of support for the proposed facility from target consumers, i.e. national and local associations/ national equestrian-related corporations, etc.
  • Identify special interest equestrian shows/sales and their level of support for the proposed facility.
  • Identify optimum size, configuration, and special features.
  • Establish appropriate fee structure
  • Identify factors critical for success.
  • Establish marketing strategies and marketing plan designed to attract the various components of support. Special consideration will be given to both conventional and created opportunities.
  • Size, type, specialized facilities, target audiences/markets.
  • Identify factors critical for success, i.e. golf, lodging, food service, other activities
  • Identify an appropriate management structure
  • Recommend potential marketing options.

 Supply/Demand Analysis

Our conclusions are based on an analysis of the relationship between equestrian center and existing and future demand for equestrian center services.  Capture factors are established based on case study research of existing equestrian centers.

Supply is established through a field survey of existing equestrian centers within the Competitive Market Area (CMA), that area that will provide the most competition for the subject site.  Existing centers are surveyed to identify amenities, booking rates, additional services, show and sale attendance and revenues.

Demand is established through interviews with target consumers and an analysis of market area demographics.

I would like a quote for an equestrian center study

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