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Student Housing: Profile/Alternatives

Our student housing studies provide you with a clear understanding of the existing student housing market, and give you the data and focus you need to implement the most effective student housing strategy.

We offer these services on two levels.  The first level is a thorough market overview based on a complete market study and analysis of the subject market and enrollment trends at the subject institution.  The second level, building on the field survey data, identifies potential development alternative strategies to best serve the student housing population.  We have extensive experience working directly with universities to identify student housing needs. 

Market Profile/Overview

Our analyses are based on an analysis of the relationship between existing and projected supply and demand based on our 100% field survey of the Effective Market Area (EMA) and an analysis of area demographics.

 Supply Analysis

Supply is determined through:

  • A 100% field survey of Effective Market Area modern apartments, with emphasis on the student housing population of each development.
  • When appropriate, a field survey is conducted identifying other student housing alternatives, including single-family/double rentals
  • An analysis of on-campus alternatives and housing occupancy trends 
  • Data from the US Census Bureau

The supply of apartments is analyzed to identify rent and vacancy trends of units by unit type, number of bedrooms, year built, ccomparability rating, and percentage of student occupancy.

 Demand Analysis

  • A profile of historical and projected enrollment trends is conducted for the subject institution
  • If necessary, telephone or intercept surveys can be conducted to identify student housing trends and perspectives on available housing options. 

Development Alternatives 

Our second level of analysis can identify potential support for a variety of student housing: on- or off-campus apartments, or housing designed for target student groups: undergraduates, graduate students, married students, professional students, 

 These conclusions/recommendations include:

  • Identification of existing and potential support for targeted student housing, with support identified separately for each targeted segment
  • Optimum unit mix, number and size (number of beds) recommendations
  • A unit and project amenities package competitive with area developments
  • Projected absorption--at initial lease-up, an overall average absorption rate and absorption impacted by turnover if absorption is extended beyond standard lease terms
  • When appropriate a discussion of the subject site’s site and floor plan from a market perspective, identifying areas where design may hinder market response
  • Competitive Analysis. When appropriate, potentially competitive projects are compared with the proposed project and analyzed in detail, including a detailed look at floor plans, entry impact, storage space, unit and project amenities, and pricing.
  • Marketing strategies for the proposed project may be discussed if appropriate.
  • A comparison of proposed rent to expected market-driven rent at opening based on a Comparable Rent Analysis. The Comparable Rent Analysis allows for determination of market-driven rent for projects of any amenity level by using a regression analysis to analyze project rent in conjunction with its Comparability Rating. 
  • An analysis of potential turnover vulnerability for the proposed project. Our research indicates that the largest single source of tenant "drain" from any development is the apartment communities in the EMA priced within step-up range of the subject community.
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