Town Centers/Lifestyle Centers: Case Studies

We have surveyed Town Centers in markets across the country using a variety of methodologies, including license plate and consumer surveys.  Here are some of our case study findings:

• Based on extensive license plate survey of retail centers, town/lifestyle centers attract shoppers from well beyond the traditional retail market area.

• Our surveys of residents' previous locations indicate that town/lifestyle center residential development also transcends traditional residential market areas and mobility patterns.

• Residential in a town center environment can achieve significant premiums over market rents, in the right environment.

• Residential over retail requires special floor plans,.

• Synergy is a key principle in transcending the traditional retail market area - offering a wide variety of entertainment/retail/dining options provides something for the whole family to do.