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Downtown Revitalization

Our downtown revitalization studies quantify existing downtown retail and office development, identify current marketing strategies and offer strategies to increase market share and revenue for downtown retail.  This can be combined with a downtown housing review to identify the full scale of downtown activity.

Conclusions and Recommendations

Specifically, our downtown revitalization studies will include the following conclusions and recommendations:

  • Surplus/deficit of retail development by type of retail establishment
  • Evaluation of existing retail and office strategies and strategies for increasing retail sales and office occupancy and development in the downtown area
  • Identification of barriers to downtown retail and office development and sales performance and strategies to remove those barriers

Supply and Demand Analysis

Conclusions are based on an evaluation of the supply/demand relationship within the area served by the downtown market.  

Existing supply is identified through a 100% field survey of downtown retail and office development, as well as outlying/suburban retail areas competitive with downtown.  Gathered information for retail includes square footage, SIC code, and hours of operation.  For office development, we gather square footage (occupied and vacant), tenant data by type of business, rent, utilities included in rent. 

Demand calculations are based on the following:

  • License plate surveys are used when available to establish the market area for downtown retail and office.  (Some states have privacy laws that forbid disclosing address information.) 
  • Demographic profiling using the best available small area demographics and established capture factors. 
  • Extensive surveys and interviews within the subject area, including surveys of business owners/managers and intercept and Internet surveys of area shoppers.  These surveys identify perceptions of the downtown as a place for conducting business as well as barriers to downtown retail and office development.  

For more information, please call Terry Hall at (614) 221-9096 during business hours (8 am to 5 pm) Eastern US time, or e-mail us at

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Danter & Associates, LLC, 2760 Airport Drive, Suite 135 Columbus, OH 43219
(614) 221-9096