Golf Course Community Market Studies
Our golf course community studies will establish existing and
future levels of support for your planned golf course and
residential developments.
Conclusions and Recommendations
Residential:
- Suitability of overall site for development as it relates
to the market
- Identification of appropriate residential (single-family,
for-sale multifamily, for-rent multifamily, zero-lot line or
patio homes) mix to maximize revenue potential
- Support for residential development by type of unit and
price range
- Analysis of site plan from market perspective in order to
maximize revenue and absorption through identifying premium
and nonpremium lots, as well as a market analysis of the
integration of the course and the residential lots
- Absorption projections for each residential type studied
- Project and unit amenity packages competitive with area
developments
- Marketing strategies, if appropriate, to maximize the
synergy between the golf and residential portions of the
development
Golf Course:
- Projected number of rounds played
- Competitive amenity package
- Suggested golf fee structure
- Expected support by user type
- Marketing strategies, if appropriate
Supply/Demand Analysis
Our conclusions/recommendations are based on a thorough
inspection of the site and identification of an Effective Market
Area (EMA) for both golf course and residential
development for the subject site. The EMA is the smallest
geographic area expected to generate the most support for the
subject site. The EMA is based on population, existing highway
development, existing golf course development, existing
residential development and interviews with area real estate and
golfing professionals.
Golf Course
Supply is identified through a 100% field survey of area golf
course development, including the following characteristics:
- Year opened
- Number of holes
- Total yardage
- Type of course (public/private)
- Annual rounds played
- Membership fees
- Greens fees/cart fees
- Number of members by type (golf, social)
- Leagues and number of participants
- Golf facility amenities
- Additional recreational amenities (swimming, tennis)
- Services offered
- Food service rates and policies
- Banquet capability and policies
- Marketing strategies
Using capture factors based on area demographic profiles,
interviews with those familiar with the area golf market, and
rounds played at area golf courses by course type, we identify
whether the area has a surplus or deficit of golf courses by
type of course. These calculations are then used to
project additional golf course potential and support.
Residential
Supply is identified through a field survey of EMA
single-family development to determine the following:
- Lot and home prices
- Age of development/platting dates by phase
- Absorption rate
- Project amenities
- Lot sizes
- Development topographical features (i.e., wooded, rolling,
waterfront)
- Developer
- Primary builder(s)
Using capture factors based on area demographic profiles,
interviews with those familiar with the area residential market,
and existing single-family absorption levels, we identify
whether the area has a surplus or deficit of lots by price range
and premium type. These calculations are then used to
project additional single-family development potential and
support.
We can also identify support for additional residential types
as well, including for-sale multifamily
(condominium), and for-rent
multifamily and integrate those conclusions into an overall
residential development alternatives package.
For more information on golf course community studies, please
call Terry Hall at (614) 221-9096 during business hours (8 am to 5 pm)
Eastern US time, or e-mail us at
thall@danter.com.
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