Community Recreation Center Market Studies

Following is a synopsis of components typically involved in a market feasibility study for recreation center development.

Site Inspection

Each proposed site is personally inspected by a Danter Company field analyst. The site is inspected for the suitability for development as it relates to the market. A full area description is included identifying surrounding land uses, as well as proximity to area resident services.

Effective Market Area (EMA)

The Effective Market Area (EMA) is identified for the subject site. The EMA is the smallest geographic area expected to generate the most support for the subject site. The EMA is based on population, employment, and commercial concentrations; existing recreation center development; and interviews with major area businesses and organizations.

100% Field Survey

A 100% field survey is conducted to identify area recreation center development, including the following characteristics:

1. Year Opened
2. Square footage
3. Total Employees
4. Annual Visits
5. Programs and Number of Participants
6. Operating Expenses and Revenues
7. Hours of Operation
8. Usage Fees and Rental Rates
9. Recreational Amenities
10. Child Care Services

Conclusions and Recommendations

1. Amount of supportable space at the subject site
2. Competitive recreational amenity package
3. Recommended space allocation by use (swimming, fitness, child care, etc.)
4. Expected fee structure
5. Expected revenue and projected expenses
6. Expected support from local businesses and local residents
7. Marketing strategies, if appropriate

For more information, please call Terry Hall at (614) 221-9096 during business hours (8 am to 5 pm) Eastern US time, or e-mail us at thall@danter.com.

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