Our Services
Market Feasibility
Tax Credit/LIHTC
Student Housing
Real Estate Consulting
HUD mortgage insurance information

Building Permits
Other Housing Data
Where We've Been

Tax Credit
Main Page
Max Rents/Incomes
Fair Market Rents
QCT Database
Diff. Dev Areas

Newsletter Archive
Special Reports

Contact Us

Retail Market Studies

Following is a synopsis of the components typically included within a market feasibility study for retail development.

Effective Market Area (EMA)

The EMA is based on existing household and income trends, traffic patterns, and an examination of existing retail configurations and retail spending patterns.

100% Field Survey

A 100% field survey of retail facilities is conducted in the EMA to identify existing retail facilities and identify potential retail opportunities. The survey identifies the following information for each retail facility:

  1. Retail Centers
    • Anchor tenant(s)
    • Year opened
    • Square footage available
    • Square footage by individual facility
    • Rent per square foot
    • Standard Industrial Classification (SIC) code for each retail facility
    • Quality or appearance evaluation
  2. Freestanding retail facilities
    • Square footage
    • SIC code

Surplus/Deficit Analysis

  1. Total area retail expenditures are identified based on the area's Effective Buying Income.
  2. Established capture factors are applied to the total area retail expenditures to determine the amount of total supportable retail space in the EMA by SIC code.
  3. The amount of supportable space for each SIC code is subtracted from existing space to determine whether a surplus or deficit exists for that SIC code.

Conclusions and Recommendations

  1. Identification of retail development possibilities by SIC code.
  2. Identification of support components for retail development at the proposed site.
  3. Marketing strategies to enhance retail development potential at the site, if necessary.
  4. Recommendations for rate structure.
  5. Anticipated absorption schedule.

For more information, please call Terry Hall at (614) 221-9096 during business hours (8 am to 5 pm) Eastern US time, or e-mail us at

Back to Product Page


Quick Navigation:

Search | Tax Credit | Free Newsletters | Methodology
Our Services | Staff | Been There | Home | Employment



All information on this web site ©Danter & Associates, LLC
Danter & Associates, LLC, 2760 Airport Drive, Suite 135 Columbus, OH 43219
(614) 221-9096