Retail Market Studies
Following is a synopsis of the components typically included
within a market feasibility study for retail development.
Effective Market Area (EMA)
The EMA is based on existing household and income trends,
traffic patterns, and an examination of existing retail
configurations and retail spending patterns.
100% Field Survey
A 100% field survey of retail facilities is conducted in the
EMA to identify existing retail facilities and identify
potential retail opportunities. The survey identifies the
following information for each retail facility:
- Retail Centers
- Anchor tenant(s)
- Year opened
- Square footage available
- Square footage by individual facility
- Rent per square foot
- Standard Industrial Classification (SIC) code for each
- Quality or appearance evaluation
- Freestanding retail facilities
- Total area retail expenditures are identified based on the
area's Effective Buying Income.
- Established capture factors are applied to the total area
retail expenditures to determine the amount of total
supportable retail space in the EMA by SIC code.
- The amount of supportable space for each SIC code is
subtracted from existing space to determine whether a
surplus or deficit exists for that SIC code.
Conclusions and Recommendations
- Identification of retail development possibilities by SIC
- Identification of support components for retail
development at the proposed site.
- Marketing strategies to enhance retail development
potential at the site, if necessary.
- Recommendations for rate structure.
- Anticipated absorption schedule.
For more information, please call Terry Hall at (614)
221-9096 during business hours (8 am to 5 pm) Eastern US time,
or e-mail us at
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